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This Should Get Facebook To Notice Me

Facebook has been caught allowing third party apps to steal the personal details of 50-million of its subscribers and I have never been so moved to apathy before. British based Cambridge Analytica apparently managed to lure Facebook users into giving them access to their accounts in return for finding out which type of 80s TV character they are, and I say that’s a fair trade. Sure they got all my photos, and are allowed to do whatever they want with them, but at least I know I am Jessica Fletcher from Murder She Wrote. I do however recognise that this may just be the beginning of a long downward spiral to an eventually Orwellian society, crushing suppression and an undignified death in a human meat abattoir.

Fortunately a comprehensive 2014 study found that Facebook is able to manipulate the emotions of its users dependent on what it puts in front of us. By constantly showing us happy posts they can subtly alter our emotions to make us more cheerful, and by showing us sad posts they can make us miserable. Just a few years of abused puppy articles and suicidal friend updates, and we will dance our way to becoming the next batch of Enterprise Polony. But look, as much as I like sausages, I am not sure this is a path I want humanity to be on.  There are a lot of steps between now, and us becoming willing sausage fodder, and not all of them will be as pleasant as the final result.

“Step One” is now, where each of us is connected via the comment thread to the very dumbest and most arrogant people our friends know. “I can’t believe tomorrow is Monday again” insists someone you have never met whose death as a sausage will only improve their IQ.  Already we can see the beginnings of “Step Two” in which watching a video, hating it, and scrolling away, results in that video playing loudly in the top corner of your screen until you throw your computer through a window. Turning off Facebook will soon be impossible. Expect “Step Three” to include a blend of steps one and two, in which Facebook gets an ignorant racist to follow you around and scream his opinions at you 24 hours a day, seven days a week, but with a range of funky filters.

If you can believe it though, things are only getting worse from there. I am particularly not looking forward to the day when Mark Zuckerburg, drunk on power, slowly starts isolating individuals from their friends, removing photo tags, redirecting messages, blocking communication, and just when they feel that all hope is lost, showing up at their house with a black van, a role of tape and a gym bag stuffed with various home made saws.

We can pretend that we are going to post less, and add fewer photos from our most recent holidays, but it all seems rather futile. The truth is it’s too late. Google knows everything from where we are at any given minute to what we search for at 3am. Twitter’s algorithms can tell them who you are going to vote for, and what kinds of books you really read. And Facebook has used your webcam to watch you changing.  All that’s left is for us to do is accept, submit and try to stay off Mark Zuckerburg’s secret hit-list.  This column probably hasn’t helped.

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Death and the Middle Ages

At 37 I would most likely have been dead had I been born in the Middle Ages. At the very least my teeth would have rotted out, and I would have been immobile, smelling quite bad under a fur rug in a dark hovel I still shared with my wife, nine children, their children, eight dogs (all unfathomably called Lucy) and a sack of last autumn’s wheat. These days that was just the age at which I had my first child. I am told 37 is not unaccountably ancient to be spawning, but I am still sure that this relatively late age will either keep me young or make me very old, incredibly fast.

As a result I am now more aware of my health than at any point before. If my child is as tardy as I have been, I will have to make it to 74 just to see my grandson, and a near impossible 148 if I want to drool in the face of my great-great-grandson. Despite this, finding the inspiration to drop a few kilograms has been hard. Seventy-four seems so far away, and no one is saying I am not going to make it there if, instead of exercising, I sit on the couch and eat a loaf of bread in the dark.

There is one thing that could help though. When my son was born we put up a photo of him fresh from the womb, and probably feeling more than a little put out, onto Facebook where we told the world the date of his birth, his length and crucially his weight. Every year we celebrate the increasing years, and grandma’s doorway will eventually attest to his increasing height, but nowhere do we record ongoing weight for posterity. Why bother writing down the weight in the first place, if you have zero intention of mapping just how fat a person was each year, and most importantly at the moment of death?

As someone whose deeds are highly unlikely to go down in history, a gravestone that captured beginning and end weight would possibly provide the inspiration I need to let myself go a little less. Either that or give a hint as to why I died so young. And as with babies, relatives could gather around your freshly deceased, and naked corpse to capture pictures, gather likes on Facebook, and compare the state of you, with the ruin your other relatives made of themselves in life. Maybe if we did this it would galvanise us into looking after ourselves a little better, but more likely it would only make the indignity of a smelly, immobile death under a rug, in a dark hovel seem appealing. At least you could eat bread under there.